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People want to change. If only.....!!
5th December 2012
Rajan Kalia

Everyone wants to progress, wants to be better and if one wants to be better, then logically one wants to change to become better. All rational human beings change if they see the reason and benefit in it. Simon Sinek in his path breaking discovery has shared with us the secret of world class marketing and it a single word “Why”, if we share “Why” with people, they are willing to listen and ultimately change.